If you have ever holidayed on the Adriatic Riviera of Italy, you will remember the army of umbrellas and sun beds lined up on kilometres of flat white beach. The coastline is nothing like the stunning natural beauty of Australian beaches, but it’s one that generations of Italians grew up with and enjoyed every summer.
Most Adriatic beaches offer volleyball courts, miniclub, playgrounds, free magazines, gym, happy hour and a deejay at sunset. If that’s not for you, you can always just lay on your comfortable sun bed and flirt back at the perfectly groomed bagnino (lifesaver). Because in Italy, believe it or not, when you go to the beach you don’t necessarily go for a swim.
That strip of coast, however, is not only famous for mass tourism, great food and countless nightlife options, but also for craftsmanship and creative talents – Federico Fellini, Tod’s and Giuseppe Zanotti to name a few. So it’s not surprising that a small group of entrepreneurs from Pesaro had the idea of using the iconic stripy beach-bed canvas to create a pop range of bags and accessories. They simply called it Brandina (sun bed). The colourful range includes leather details and plenty of different designs. To carry the essence of Italian beach life with you, visit the online shop or one of the Brandina stores.